Get-rich-quick Push button here
A friend of mine (who is not an on-line marketer) explained it like this..
Internet Marketing is a bunch of people who sell products and services to another bunch of people who want to get-rich-quick selling stuff on-line.
Of course this view may be the same as many other net users who believe on-line marketing is all about “get-rich-quick” schemes and rip off merchants who will sell you the dream but not deliver the goods.
What exactly is Internet Marketing?
In fact the truth is “Internet Marketing” is a huge and diverse business arena which has many hard working professionals who promote and sell a range of “Niche” market products and services. The internet is a world wide consumer base with a global reach of over 2 billion users.
Do you need to see some stats? Check here: http://www.internetworldstats.com/emarketing.htm
In fact the demise of bricks and mortar high street stores have been attributed in part to the rise in on-line business and shopping – companies like Amazon, E bay, and Argos are all well know on-line shopping brands. There is money to be made from being an “on-line” business.
Internet Marketing and Internet Marketeers cover a wide area of business models and markets.
Lets look at some of the business types :-
On-line retails stores – most major brands / companies will have on-line stores
On-line services – one of the biggest service sectors on-line is banking, also gaming and dating
Internet products / Internet Gurus – selling information products, list building tools, software, video training and seminars, with marketers such as Mike Filsaime and Yanik Silver creating whole new industry out of “How to market on-line”
On-line advertising / Promotions – Pay per click with Google ad words, social media marketing with Facebook sponsored ads. Huge companies that corner a Niche market for on-line advertising like REAL ESTATE marketing, Rightmove and Zoopla both key players.
I remember when Gumtree was just a small free advertising portal, and now it is one of the biggest Free / Paid for Classified and Community websites with 8 million monthly unique visitors.
See the wikipedia post here: http://en.wikipedia.org/wiki/Gumtree
SEO – a whole new industry in itself for search engine optimisation services, experts and consultants.
Affiliate Marketing – where on-line marketers join affiliate programmes to promote offer and sell other peoples products on-line in return for commissions.
Discover more on my Making Money Online – Niches site Top Ten Affiliate Programs
Many of the work-from-home on-line businesses earn income from a combination of affiliate sales and advertising commission. Some Internet Marketing leaders are ‘product creators’ within niche markets and launch products that they promote to a GLOBAL MARKET and offer the product via affiliate platforms and JV programmes.
How to Start an Internet Marketing Business
First create an on-line presence, make sure you are building a customer list, ensure you are selling on-line digital and downloadable information and products. Promoting as an affiliate marketer is NOT a get-rich-quick push button business.
Success happens as with all business by hard work, lots of learning and research into the market area, plus time and money investment. There is no PUSH BUTTON HERE and a miracle occurs.
However, what does make Internet Marketing an attractive proposition, and what many people like my friend do not take into consideration is that once you have established your “market niche” your “selling platform” or created your “on-line presence” then the internet will be working for you
24/7/365 business days
An automated system, whether you are awake or asleep, out enjoying the company of friends or away on a long holiday your online business will be working for you across the globe.
You might also like this post Who’s who in Internet Marketing