What exactly is Internet Marketing?

What exactly is Internet Marketing?

What exactly is Internet Marketing?

Get-rich-quick Push button here

A friend of mine (who is not an on-line marketer) explained it like this..

Internet Marketing is a bunch of people who sell products and services to another bunch of people who want to get-rich-quick selling stuff on-line.

Of course this view may be the same as many other net users who believe on-line marketing is all about “get-rich-quick” schemes and rip off merchants who will sell  you the dream but not deliver the goods.

What exactly is Internet Marketing?

In fact the truth is “Internet Marketing” is a huge and diverse business arena which has many hard working professionals who promote and sell a range of “Niche” market products and services.  The internet is a world wide consumer base with a global reach of over 2 billion users.

Do you need to see some stats?  Check here:  http://www.internetworldstats.com/emarketing.htm

In fact the demise of bricks and mortar high street stores have been attributed in part to the rise in on-line business and shopping – companies like Amazon, E bay, and Argos are all well know on-line shopping brands. There is money to be made from being an “on-line” business.

Internet Marketing and Internet Marketeers cover a wide area of business models and markets.

Lets look at some of the business types :-

On-line retails stores – most major brands / companies will have on-line stores

On-line services – one of  the biggest service sectors on-line is banking, also gaming and dating

Internet products / Internet Gurus – selling information products, list building tools, software, video training and seminars, with marketers such as Mike Filsaime and Yanik Silver creating whole new industry out of “How to market on-line”

On-line advertising / Promotions – Pay per click with Google ad words, social media marketing with Facebook sponsored ads.  Huge companies that corner a Niche market for on-line advertising like REAL ESTATE marketing,  Rightmove and Zoopla both key players.

I remember when Gumtree was just a small free advertising portal, and now it is one of the biggest Free / Paid for Classified and Community websites with 8 million monthly unique visitors.

See the wikipedia post here: http://en.wikipedia.org/wiki/Gumtree

SEO – a whole new industry in itself for search engine optimisation services, experts and consultants.

Affiliate Marketing – where on-line marketers join affiliate programmes to promote offer and sell other peoples products on-line in return for commissions.

Discover more on my Making Money Online – Niches site  Top Ten Affiliate Programs

Many of the work-from-home on-line businesses earn income from a combination of affiliate sales and advertising commission.  Some Internet Marketing leaders are ‘product creators’ within niche markets and launch products that they promote to a GLOBAL MARKET and offer the product via affiliate platforms and JV programmes.

How to Start an Internet Marketing Business

First create an on-line presence, make sure you are building a customer list,  ensure you are  selling on-line digital and downloadable information and products. Promoting as an affiliate marketer is NOT a get-rich-quick push button business.

Success happens as with all business by hard work, lots of learning and research into the market area, plus time and money investment.  There is no PUSH BUTTON HERE and a miracle occurs.

However, what does make Internet Marketing an attractive proposition, and what many people like my friend do not take into consideration is that once you have established your “market niche” your “selling platform” or created your “on-line presence” then the internet will be working for you

24/7/365 business days

An automated system, whether you are awake or asleep, out enjoying the company of friends or away on a long holiday your online business will be working for you across the globe.

You might also like this post Who’s who in Internet Marketing

 

What exactly is Internet Marketing?

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30 Comments

  • Joy Healey

    Reply Reply June 24, 2014

    Hi Loraine,

    That’s a great post and excellent thoughts for getting rid of the misconceptions many people have about Internet Marketing. We’re often given a very “bad press” if people come across some of the “gurus” out there.

    I sell products in different niches and yes, it needs hard work!

    Thanks for some interesting stats and resources.

    Joy
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  • Elaine Summers

    Reply Reply June 24, 2014

    Hi Lorraine
    A very informative piece on internet marketing, some people enter this thinking they are going to make money quick, however as I am learning it takes a lot of hard work meaning extra hours being worked at home towards it. Hopefully though sometime in the future this will pay off and then like you say at the end the internet will start working for you.
    Looking forward to the post of who’s who
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  • Bonnie Gean

    Reply Reply June 24, 2014

    Make no mistake, there’s work involved and it’s not all automated as some would like you to believe.

    Even if you do have a product or your own, you still have to constantly market that product to get it into the hands of people needing it most.

    Push button? ROFL — I cringe at those two words used to together. I wish there were more people out there that were honestly telling people what Internet marketing REALLY means!
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  • Dawna

    Reply Reply June 24, 2014

    This is an awesome informative blog for the new marketer wanting to get some understanding on the Marketing profession. I got a lot of great tips myself.

    • Lifechange Admin

      Reply Reply June 25, 2014

      Thanks Dawna

      I have a very sceptical friend, who I am trying to help out by teaching him that he could do more if he looked at how to provide his services on line and digitally

  • Jan Kearney

    Reply Reply June 25, 2014

    I did chuckle at your friends description because it’s one I often agree with, especially after opening my gmail and being bombarded with the latest silver bullet lol

    There are no silver bullets, no one click anythings and it requires work. Whether I like the term or not (I don’t) I am an internet marketer and help local businesses take advantage of the web too.
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